This is a real press release
EA Supports Ashton Kutcher in Twitter Showdown
In supporting Ashton in his efforts, EA is offering Kutcher’s 1,000,000th follower on Twitter a copy of every game EA makes in 2009 for the gaming system of their choice and, to have a character based on them that can be played in The Sims 3 if Ashton wins. The Sims 3 will also donate 5,000 mosquito nets in the name of the 1 millionth person who follows Ashton on Twitter (REGARDLESS of a win).
Earlier this week, actor Ashton Kutcher announced via YouTube that the number of his Twitter account followers rivaled that of the CNN Breaking News Twitter feed, and that upon beating them to the 1 million member milestone, he would punk CNN founder Ted Turner if the Internet made it happen. (Click here to watch the video that started it all.)
Specifically, he said he would ding-dong ditch Ted Turner’s house and post the video of it if he won the showdown. To sweeten the deal, Ashton also promised to donate 10,000 mosquito bed nets to charity for World Malaria Day on April 24.
Check out this update on EA’s offer by Ashton: http://www.youtube.com/watch?v=ma8AcfKGaEI
[I have no idea what "event" this is all about. I'll leave out the PR contact addresses, but at the bottom of the press release it looks like somebody forgot to actually fill out all of the press release template information. Observe:]
Promotion Name
Try phrases like: dramatic savings, clearance, overstocked, reduced rates, buy 1 get 1 free, treat yourself, you deserve it, and don’t miss out. Insert a link in the promotion to your website. Because links are tracked, you can see which promotions generate the most interest in your customers.
Our Price: $
List Price: $
S & H: $
Use this block to tell the audience about your company. A short paragraph or a few sentences including your company’s location, description and website is ideal.
# # #
Add any trademarks here
[This whole amazingly ridiculous block of text appeared in my inbox just minutes ago, accompanied by the following image:]
Tags: ashton kutcher, cnn, electronic arts, marketing, press releases
April 16th, 2009 at 5:20 pm
Of course EA would send out a press release like this. You should reply filling out the rest and putting the cyborg winner as “Your Image Here”
Now you need to compare future releases to make sure they are following the standard template.
April 16th, 2009 at 5:22 pm
This is hilarious. I’m going to start sending out press releases challenging random people who don’t know me in a race to 100 followers, threatening to “punk” them if I win.
April 16th, 2009 at 6:47 pm
Haha, somebody is getting yelled at right about now. Wonder if they will acknowledge the mistake or pretend like it never happened.
June 10th, 2009 at 6:52 am
my God, i thought you were going to chip in with some decisive insght at the end there, not leave it with